On 26th June 2025, our Professional Services Coffee Session explored one of the most exciting opportunities for modern businesses: using AI to work smarter, faster, and more creatively. The discussion focused on practical ways small and medium business owners can leverage AI tools to enhance their operations and decision-making.
Participants were encouraged to experiment with AI tools such as ChatGPT, Perplexity, Canva, Gemini by Google, Claude, and many more—there are over 43,000 AI platforms available today. By testing different tools, attendees could see firsthand how AI can streamline tasks, generate ideas, and even spark creative solutions.
The session also highlighted how AI can be used as a critique partner. Techniques such as requesting a “scathing assessment” of a project or using frameworks like C.R.I.T. (Context, Role, Interview, Task) help businesses gain deeper insights and practical recommendations. By giving AI context, assigning a role, and asking targeted questions, it’s possible to receive actionable feedback that can improve strategies, content, and workflows.
Referencing the DUCT TAPE Marketing Podcast with John Jantz and Geoff Woods, the session reinforced that AI isn’t just a tool—it’s a collaborator, ready to help businesses refine ideas, test assumptions, and accelerate growth.
☕ Another morning of coffee, conversation, and actionable insights for business success.