How to use CRM to Increase Profit, September 2023

A special expression of gratitude goes to Gill Walker of Opsis for being the guest speaker at the Ku-ring-gai Chamber of Commerce’s September event. Heartfelt appreciation also extends to Ray Talati and Chadwicks of Turramurra for graciously hosting the occasion.

Gill Walker’s presentation focused on the pivotal role of Customer Relationship Management (CRM) in the success of a business. She expertly guided us through the intricacies of capturing leads and emphasized the significance of effective follow-up—a lifeline for any organization. Gill’s insights shed light on the profound impact that a well-executed CRM strategy can have on the vitality and sustainability of a business. The September event was not only an opportunity to learn from an industry expert but also a collaborative space where businesses could glean practical knowledge to enhance their operations. Thanks to Gill Walker for a session that left a lasting impact on our understanding of CRM and its transformative potential.